By doing this Honda makes their cars and adverts incredibly appealing. The skydive makes the company look exciting, this is because they are trying to get into the mind of the audience. This advert can also be seen as dare devilish therefore the audience watching will see and will automatically be drawn to it. They can then relate this advert to their cars. Honda is a very well known and well respected car brand. People will watch the advert and know who Honda are straight away. As well as their cars Honda are known for their adverts. There would have been a big big up to this advert because it would have been talked about before. The people watching would most probably of been supporters of Honda and have Honda cars. This product will aspire dreams of being able to skydive, as people will see this they see that it is possible and therefore follow in the footsteps of this advert. However this could also mean that people could attempt this by not in a safe way, skydiving is very dangerous and there is a very high chance of death if done incorrectly or without a professional.
This advert had a variety of different people involved with different cultural values and languages, this shows that Honda is catering to every bodies needs. It is important that Honda didn't do it to just one group of people else it could have been seen as favouriting. This advert definitely had the shock value, as it is very dangerous and incredibly extraordinary. By watching this advert people would have been on social networking sites talking about it. This means that a lot more people would have heard about it through others talking about it.
The colour red is very important for Honda.
The location for this advert was very important. This is because it was in Madrid due to the time difference it had to be filmed in Europe. All the skydivers were British but they were unable to do it in the UK due to the fact that they could guarantee the weather. In Madrid there is going to be clear blue sky, the reason for this was because if it was cloudy they wouldn't of been able to see what the skydivers were doing which was the point of it. The design decisions were important this was because they used the Honda name that is seen on television in capital letters as this is what is recognizable. The skydivers were all in red this was important because this is the colour of their logo and therefore it is what people recognize, if they didn't use this colour it would be hard to tell whose the advert was.
The skydivers are in red, relating to the title of Honda to make them recognizable.
This advert set out to change British television being the first live advert to ever be broadcasted. The reason for it was because they wanted to create something unmissable. Honda have a very unique advertising theme, it is a long way from The Cog advert which is putting all the parts together for the car however it is still about Honda trying something new in order to fit the needs of the audience. They know that if they come out with an extreme advert then it will get people talking and therefore it means they are being seen in a positive light.
The agency behind this advert was Wieden & Kennedy they are an agency based all over of world. After this advert it was continued with Jump which was directed by Tony Davidson and Kim Papworth of W&K. However Jump was filmed in Mojave Desert which had a large team of skydivers which were attempting to film shapes in the sky.
This advert is incredibly impressive, the whole concept was very difficult to film therefore the fact that they managed to get everything right and the timing was exceptional It was very successful and everything was done right in order to complete it.
http://www.brandrepublic.com/news/812557/ -20th January 2014
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